Last Updated: 10 September 2025

MVA Leads Direct Privacy Policy

This Privacy Policy explains how MVA Leads Direct (“MVA Leads Direct”, “we”, “us”, “our”) collects, uses, stores, and protects information obtained through https://mvaleadsdirect.com (the “Website”) and in connection with our marketing and acquisition services provided to law firms and other commercial clients (the “Services”).

This policy is designed for regulated professional environments and is intended to comply with applicable data protection and privacy laws, including the UK GDPR and UK Data Protection Act 2018, and applicable United States privacy laws including CCPA/CPRA (where relevant).

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

MVA Leads Direct does not share customer opt-in information, including mobile phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services (such as customer service and technical messaging delivery providers) is permitted only as necessary to deliver the services you request. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

1. Scope and Intended Audience

This policy applies to information collected from:

Law firms and legal professionals

Business representatives acting in a commercial capacity

Website visitors engaging with informational, qualification, or contact materials

Our Services are intended for business-to-business use. We do not knowingly target or solicit consumers for personal, household, or individual legal matters.

2. Information We Collect

We collect information reasonably necessary to operate the Services, evaluate eligibility, and manage commercial relationships.

2.1 Information You Provide

We may collect information when you submit a form, complete an assessment, request information, book a call, or otherwise communicate with us. This may include:

Name, role/title, company/firm name

Business contact details (email, phone number)

Jurisdiction/state preferences and operational requirements

Intake, staffing, capacity, or qualification criteria provided for evaluation

Contractual or billing-related information where applicable

Communication preference records, including SMS/email opt-in records and timestamps where applicable

We do not request sensitive personal data as a requirement to use our B2B Services. Information provided is supplied voluntarily and in a professional capacity.

2.2 Information Collected Automatically

When you use the Website, we may collect limited technical information such as:

IP address and approximate location (derived from IP)

Browser type, device type, operating system

Pages viewed, interactions, and referral/landing information

Cookies and similar technologies (see Section 8)

This information is used for security, analytics, performance, and fraud prevention.

3. How We Use Information

We process information for legitimate business purposes, including:

Providing and administering the Services

Responding to inquiries and qualification submissions

Communicating about pricing, availability, onboarding, and operational requirements

Maintaining auditability, security, and compliance

Improving Website functionality and user experience

Preventing fraud and abuse, and enforcing terms

We do not engage in consumer data monetisation, behavioural profiling for resale, or unrelated advertising uses.

4. SMS Messaging and Consent (If You Opt In)

If you opt into SMS messaging from us, you agree to receive text messages related to the Services, such as appointment reminders, operational updates, customer support, and important notices.

4.1 Opt-In and Recordkeeping

We send SMS only where you have explicitly opted in

We maintain timestamped records of opt-in actions and communication preferences

We aim to comply with applicable text messaging laws and guidance (including TCPA where applicable)

4.2 Marketing vs Service Messages

Service/operational messages relate to your inquiry, scheduling, support, or Service delivery

If marketing/promotional messages are offered, we will obtain separate express consent

Marketing consent is not required to submit a form, request information, or use our Services

4.3 Opt-Out, Help, Frequency, and Rates

Opt-out: Reply STOP to unsubscribe at any time

You may receive a final confirmation message; no further messages will be sent unless you re-opt in

Help: Reply HELP or email [email protected]

Frequency: Message frequency varies based on your interactions with us

Rates: Message and data rates may apply

Carriers are not liable for delayed or undelivered messages

5. Sharing and Disclosure of Information

We do not sell personal information.

We may share information only as follows:

5.1 Service Providers (Processors)

We may use third-party providers that assist us with hosting, analytics, communications, CRM systems, scheduling, and operational support. These providers are required to use information only to provide services to us and to protect it appropriately.

5.2 Legal and Regulatory Requirements

We may disclose information where required to comply with law, court order, regulatory request, or to protect rights, safety, and security.

5.3 Business Transfers

If we undergo a merger, acquisition, restructuring, or asset transfer, information may be transferred as part of the transaction, subject to appropriate safeguards.

5.4 SMS / Mobile Opt-In Data Non-Sharing Carve-Out

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. The categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except technical providers strictly necessary to deliver the text messaging services you opted into (e.g., SMS platform providers/aggregators). We do not use SMS opt-in data to build third-party marketing audiences or permit affiliates to market to you.

6. International Data Transfers

Our Services are primarily directed at United States–based law firms, but we may process information in other jurisdictions for operational continuity. Where international transfers occur, we implement appropriate safeguards consistent with applicable data protection laws (including contractual measures aligned with UK GDPR).

7. Data Retention

We retain information only as long as necessary to:

Fulfil the purposes in this policy

Maintain business, audit, and compliance records

Resolve disputes and enforce agreements

Meet legal and regulatory requirements

When no longer required, information is securely deleted or anonymised.

8. Cookies and Similar Technologies

We use limited cookies and similar technologies for essential functionality, analytics, security, and performance. You can control cookies via your browser settings; disabling cookies may impact Website functionality.

9. Your Rights and Choices

Rights vary by jurisdiction. Depending on where you live, you may have rights to:

Request access to personal information we hold about you

Request correction or deletion (subject to lawful limitations)

Object to or restrict certain processing

Withdraw consent for future communications (where consent is the lawful basis)

9.1 UK & EEA (UK GDPR)

You may have rights to access, rectify, erase, restrict, object, and data portability (where applicable), subject to legal limitations.

9.2 United States (CCPA/CPRA – California)

California residents may have the right to request access or deletion and to opt out of the “sale” or “sharing” of personal information (as defined by law). We do not sell personal information. We may verify your request before fulfilling it.

10. Third-Party Websites

Our Website may link to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

11. Changes to This Policy

We may update this policy periodically. Changes will be posted on this page with an updated “Last Updated” date.

12. Contact

For privacy-related inquiries or rights requests, contact:

MVA Leads Direct
Email: grow @ mvaleadsdirect.com
Website: https://mvaleadsdirect.com

© 2026 MVA Leads Direct. All rights reserved.